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Business Model canvas

Components of Business Model Canvas
Download Business model canvas from here 

https://drive.google.com/open?id=12n-fbXPB059d2utPY17SlSudxp-KeJqQ

1.Customer Segments:-
For whom are you creating value? What products and services are you offering to each customer segment?
In this building block, you enter the different customer segments or that you will serve. If you can, create one or more persona for each segment you serve. A persona is simply a relatable description of each customer type you serve. They try to highlight your customers’ motivations, their problems and capture the “essence” of who they are.

2.Value Propositions:-
What value are you going to deliver to the customer? Which customer pain-points are you addressing?
The Value Proposition answers the question, “why will customers buy from us?”.

3.Channels:-
Which channels are to be focused on to reach the desired customer segments? How are those channels integrated? Which ones are the most cost-effective?

A company can reach its clients either through its own channels or partner channels. The output should be a list of all channels that are then linked to the corresponding segments or personas. Make sure your channels provide you with enough visibility into each user persona.

4.Customer Relationships:-
What type of relationship do you maintain with each customer segment? What are the expectations of your customers? How to establish them? What would be the associated costs?

You can decide what relationship you want to have with your customers. As a company, you can opt for dedicated personal assistance, self-service, automated services, co-creation etc.

5.Revenue Streams:-
What are the customers willing to pay and for what value? How would they prefer to pay? How are they currently paying? How does each stream add up to the total revenue?

There are various ways to generate a revenue stream for your company such as asset sale, subscription fees, leasing, licensing, advertising etc. These revenue streams should be linked to the personas or segments and the value propositions.

6.Key Activities:-
The Key Activities of your business/product are the actions that your business undertakes to achieve the value proposition for your customers.

  1. What activities does the business undertake in achieving the value proposition for the customer?
  2. What is the resource used?
  3. Expertise?
  4. Distribution of product?
  5. Technical development?
  6. Strategy?


7.Key Resources:-
What key resources do your value propositions require? Your distribution channels? Customer relationships? Revenue streams?

These can be things like your office, hosting requirements, human resources, transportation, electricity etc. These resources should be mapped to the key activities.

8. Key partners are the external companies or suppliers that you would need to perform your key activities and deliver value to the customers. Buyer-seller relationships are necessary to optimize operations and reduce the risks associated with a business. You can form business alliances with your partners through joint ventures and strategic alliances as well. Just like the key resources, these key partners should be mapped to the key activities too.


9.Cost Structure
In the Cost Structure building block, we want to map key activities to costs. We also want to ensure that costs are aligned with our Value Proposition.

It should be straightforward to determine your most important costs and your most expensive after you’ve defined your Key Resources, Key Activities, and Key Partnerships.

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