Market Share of Indian Telecom Industry

Bharti Airtel continued to be the market leader even after Jio entered the market, the penetration pricing strategy of reliance Jio made it defeat its close competitor Bharti airtel. Airtel managed to continue with its position in the telecom market by introducing cashback on the night usage of data. Jio made it to the second position after Vodafone- Idea, the first position remains with Vodafone- idea as their merger eliminated the competition and challenged other operators.

In lieu of this competition in the telecom market, the consumers enjoyed free data and calling facilities with night and day packs. On comparing the big giants with the small operators (others) the pricing is less in comparison to the top four, this indicates the effective pricing strategies adopted by reliance defeating the market of the existing small operators.

The accessibility of data has increased over time from 2016 to 2019, the subscribers have also increased by four-fold (TRAI report).

The table above shows the data prices of the major giants in the telecom sector, it clearly indicates how Jio is offering data packs on cheap rates to become the market leader. India boasts of one of the cheapest data providers among other developing nations.

CURRENT SCENARIO

Tariff of the biggest four company available in the telecom market of India are as shown below. The different benefits and the cost validity of different plans are also mentioned.

This market share has been on the rise since the introduction of JIo in the year 2016. The no of internet users has increased exponentially and the total internet usage is also increased. The same is also shown by thebelow Graph which shows the increase in consumption after 2016.

The data for this graph is taken from TRAI the official Regulatory body in Telecom industries for India.

TELECOM MARKET IN 2016

Some of the old plan given by top companies in Indian Telcom market is as shown below

The Average Data consumption for every customer in India has gone up Exponentially due to cheap net available after the Year 2016

The average data consumption in India before 2016 was about 1GB per smartphone mobile available at that time which has increased exponentially to 9.80GB per mobile set by June 2019.

India has the cheapest internet available all over the world according to a recent survey. The cost of 1 Gb data in India is lower than many developed countries as well and the same is also shown in the figure below. The large youth presence and the fastest growing economy are some of the reasons which contribute to the building of such huge data in the country.

-Riya & Rishi

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