The arrival of Reliance Jio, back in 2017, made India the largest consumer of data in the world, jumping from 157th position to the 1st position. Quite remarkable!
Cheap data rate gave access to a lot of people who rarely use the internet. Due to this many Indian startups started putting their ads on the social network to tap those customers.
With such a big market these startups soon easily multifold their growth by 2018 with a good business model. Fast forward to current scenario Freshdesk, OYO, Ola, Zomato, Swiggy, Paytm, etc. are among the 16 unicorns of India, and are planning to expand their territories internationally from the USA to Australia to Indonesia.
OYO cofounder said “Lot of startups don’t take a risk to go global, we take it and now we are the third-largest hotel chain in China owing more than 15,000 hotels in 30 cities”
Oyo international debut started with Perth, Australia and now are rapidly expanding to the UK and China, and have recently invested 200 million dollars in Indonesia.
Ola got remarkable success in countries like Australia and New Zealand and is now expanding to the UK to tap a big market.
Indore-based Wittyfeed has a presence in the UK, US, Canada, Australia, Mexico, Dubai, and Argentina.
A Bengaluru-headquartered healthcare platform Practo has made inroads into the Philippines, Indonesia, Singapore, and Brazil.
Freshdesk (one of my favorite startups of 2018) is a cloud-based computer support software they recently opened their office in Berlin, 75% of freshdesk revenue comes from the US and Europe.
See their power of going global!
Reason to go global: -
A decade back there was a big difference in terms of technology and resources between two borders. But now, the same smartphone or Facebook is used by a person in India, the US or Europe. Technology is equally shared; hence, all the resources are readily available to build a product for anyone sitting in this world.
Problem with going global:-
Startups don't have deep pockets to bear the expenses during global expansion. Hence, raising extra millions will be tough for them. Also, going global may shift their focus from the primary market, and sometimes lack of proper management at the upper hierarchy might disturb their whole business cycle.
Cheap data rate gave access to a lot of people who rarely use the internet. Due to this many Indian startups started putting their ads on the social network to tap those customers.
With such a big market these startups soon easily multifold their growth by 2018 with a good business model. Fast forward to current scenario Freshdesk, OYO, Ola, Zomato, Swiggy, Paytm, etc. are among the 16 unicorns of India, and are planning to expand their territories internationally from the USA to Australia to Indonesia.
OYO cofounder said “Lot of startups don’t take a risk to go global, we take it and now we are the third-largest hotel chain in China owing more than 15,000 hotels in 30 cities”
Oyo international debut started with Perth, Australia and now are rapidly expanding to the UK and China, and have recently invested 200 million dollars in Indonesia.
Ola got remarkable success in countries like Australia and New Zealand and is now expanding to the UK to tap a big market.
Indore-based Wittyfeed has a presence in the UK, US, Canada, Australia, Mexico, Dubai, and Argentina.
A Bengaluru-headquartered healthcare platform Practo has made inroads into the Philippines, Indonesia, Singapore, and Brazil.
Freshdesk (one of my favorite startups of 2018) is a cloud-based computer support software they recently opened their office in Berlin, 75% of freshdesk revenue comes from the US and Europe.
See their power of going global!
Reason to go global: -
A decade back there was a big difference in terms of technology and resources between two borders. But now, the same smartphone or Facebook is used by a person in India, the US or Europe. Technology is equally shared; hence, all the resources are readily available to build a product for anyone sitting in this world.
Problem with going global:-
Startups don't have deep pockets to bear the expenses during global expansion. Hence, raising extra millions will be tough for them. Also, going global may shift their focus from the primary market, and sometimes lack of proper management at the upper hierarchy might disturb their whole business cycle.
– Navdeep Yadav